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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

How a clear goal makes a better slide deck

November 25, 2020/in Slide decks /by Thomas Frei

Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it!

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https://www.cast-animal-health.com/wp-content/uploads/2020/11/Blog_Header_v011.jpg 608 1280 Thomas Frei https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Thomas Frei2020-11-25 15:04:422020-11-26 15:09:49How a clear goal makes a better slide deck

Making Scientific 3D Computer Animation that Pays Off

August 31, 2020/in Video and animation /by Colin Korell

The three rules for when to use 3D computer animation in MoA and MoD videos

When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more

https://www.cast-animal-health.com/wp-content/uploads/2020/11/ecoli_head1.jpg 608 1280 Colin Korell https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Colin Korell2020-08-31 14:44:012020-11-26 15:01:13Making Scientific 3D Computer Animation that Pays Off

How to transform a boring slide deck into an exciting scientific visual story

August 19, 2020/in Slide decks /by Stefan Wolf

It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more

https://www.cast-animal-health.com/wp-content/uploads/2020/11/Blog_Header_Visual_Story1.jpg 608 1280 Stefan Wolf https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Stefan Wolf2020-08-19 14:12:062020-11-26 14:18:15How to transform a boring slide deck into an exciting scientific visual story

How poorly designed slide decks can have devastating consequences in the pharma industry

July 16, 2020/in Slide decks /by Thomas Frei
If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.

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https://www.cast-animal-health.com/wp-content/uploads/2020/11/Header_Bad_Slide_Decks021.png 400 744 Thomas Frei https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Thomas Frei2020-07-16 10:53:402020-11-26 13:37:16How poorly designed slide decks can have devastating consequences in the pharma industry

Communicating Complex Content Clearly with Animated Infographics

July 1, 2019/in Technologies /by Stefan Wolf

If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Graphics such as pie charts or bar graphs might have the goal of making information clear at a single glance but they are often very data intensive. Figures and texts repeatedly get in the way of seeing the whole picture. Computer programs that generate these diagrams, such as Excel, are certainly adequate for private and basic scientific purposes but not for material meant to convince investors, patients or doctors of your ideas. Read more

https://www.cast-animal-health.com/wp-content/uploads/2015/10/AH_Infographics.jpg 540 1420 Stefan Wolf https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Stefan Wolf2019-07-01 16:40:032019-07-03 07:05:20Communicating Complex Content Clearly with Animated Infographics
Fast Sketch Animal Health

Fast Sketch videos – a new dynamic in animal health marketing

March 12, 2019/in Technologies /by Stefan Wolf

There has been a huge increase in the use of Fast Sketch animation for explanation and information purposes over the past two to three years. Some also call it Whiteboard Animation, but we think the name Fast Sketch is better, since it more precisely conveys the dynamic involved – the quick creation of images and animation that is contained in this stylish program. We, too, have been unable to resist playing with this tool, and have really enjoyed making easy and accessible films.

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https://www.cast-animal-health.com/wp-content/uploads/2015/07/Fast_Sketch_Animal_Health.png 540 1420 Stefan Wolf https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Stefan Wolf2019-03-12 14:31:382020-11-26 15:43:26Fast Sketch videos – a new dynamic in animal health marketing

Less is More – the Key to Success: Interactive Applications vs. Films

October 21, 2018/in Technologies /by Thomas Frei

Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages.

There are several scenarios that lend themselves well to the use of interactive applications: Read more

https://www.cast-animal-health.com/wp-content/uploads/2014/12/MoA_vs_Interactive_01.png 540 1420 Thomas Frei https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Thomas Frei2018-10-21 14:13:032020-11-26 15:43:22Less is More – the Key to Success: Interactive Applications vs. Films

Visual Storytelling – The Fast Lane into the Minds of your Target Group

June 24, 2018/in Tips & Tricks /by Thomas Frei

 

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is to end up in the slow lane of the information highway. Complex investigational compounds in particular, or emerging pipeline products with completely new mechanisms of action, need to be explained as simply as possible. And even tried and tested products have to assert themselves in these times of information overload. So, how do you move your key messages into the fast lane?

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https://www.cast-animal-health.com/wp-content/uploads/2018/06/Fast_Lane_CAST_PHARMA11.png 540 1420 Thomas Frei https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Thomas Frei2018-06-24 09:09:102020-11-26 15:44:51Visual Storytelling – The Fast Lane into the Minds of your Target Group
Making of Medical 3D-Animation

Behind the Scenes at CAST Animal Health

September 18, 2017/0 Comments/in Production Insights /by Stefan Wolf

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. We often hear things like: “I imagined this totally differently!” or “I had no idea that was even possible.” For this reason, we would like to use the following video to give everyone who will not be able to visit us in the near future a glimpse into the production of a medical animation. Read more

https://www.cast-animal-health.com/wp-content/uploads/2014/10/Making_of_Medical_3D-Animation_CAST_PHARMA.jpg 391 1030 Stefan Wolf https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Stefan Wolf2017-09-18 07:36:282020-11-26 15:43:09Behind the Scenes at CAST Animal Health
How much does a mode-of-action animation cost

How much does a mode-of-action animation cost?

July 24, 2017/0 Comments/in Production Insights /by Stefan Wolf

In our day-to-day work we are often asked “How much does a mode-of-action animation cost?” and “How much do you charge for one minute of animation?” Of course, there is no one answer to these questions. The cost of a project depends on a variety of factors, including:

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https://www.cast-animal-health.com/wp-content/uploads/2014/10/04_How_much_02c.jpg 540 1420 Stefan Wolf https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Stefan Wolf2017-07-24 10:45:452019-07-03 07:05:23How much does a mode-of-action animation cost?
Analogies – thinking outside the box

Analogies – thinking outside the box

January 26, 2015/in Tips & Tricks /by Thomas Frei

Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation. Read more

https://www.cast-animal-health.com/wp-content/uploads/2015/01/Sky.png 540 1420 Thomas Frei https://www.cast-animal-health.com/wp-content/uploads/2015/06/Logo_AH.png Thomas Frei2015-01-26 10:34:312020-11-26 15:43:14Analogies – thinking outside the box

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3D animation abstraction Analogies Animal Health Animal Health Marketing behind the scenes clinical trial results costs emerging pipeline products fast lane fast sketch films infografics interactive tablet applications investigational compounds key messages making of mechanism of action animations medical animation medical marketing mode of action prevalence data price production RACE statistical values Visual Storytelling Whiteboard Animation
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CAST Animal Health is a business of CAST PHARMA, the leading international agency for Visual Storytelling with offices in New York and Dresden. More information about CAST PHARMA: www.cast-pharma.com
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