Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it!
About Thomas Frei
Thomas Frei is one of the founders and Executive Creative Director of CAST PHARMA. His expertise in Visual Storytelling is based on 20 years of professional experience with over 300 mode of action (MoA) projects. After completing his studies in informatics, he gained extensive practical experience in film editing, illustrating, 3D computer animation, knowledge transfer, storytelling, storyboard drawing, and medical writing. He possesses a wide range of biological and pharmacological knowledge and knows how to communicate this knowledge clearly and concisely. Today he uses his experience to support and guide a team of scientists, artists, and technicians, ensuring every CAST PHARMA production reaches the high standards he expects. For Thomas, this means always focusing on the message that should stick with the audience, and, above all, never losing sight of the audience’s perspective and needs. This is the only way to make complicated concepts easy to understand.
Entries by Thomas Frei
If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. There are several scenarios that lend themselves well to the use of interactive applications:
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is to end up in the slow lane of the information highway. Complex investigational compounds in particular, or emerging pipeline products with completely […]
Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation.