How a clear goal makes a better slide deck
Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it!
Entries by Thomas Frei
How poorly designed slide decks can have devastating consequences in the pharma industry
If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.
Less is More – the Key to Success: Interactive Applications vs. Films
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. There are several scenarios that lend themselves well to the use of interactive applications:
Visual Storytelling – The Fast Lane into the Minds of your Target Group
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is to end up in the slow lane of the information highway. Complex investigational compounds in particular, or emerging pipeline products with completely […]
Analogies – thinking outside the box
Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation.