If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Graphics such as pie charts or bar graphs might have the goal of making information clear at a single glance but they are often very data intensive. Figures and texts repeatedly get in the way of seeing the whole picture. Computer programs that generate these diagrams, such as Excel, are certainly adequate for private and basic scientific purposes but not for material meant to convince investors, patients or doctors of your ideas. Read more
There has been a huge increase in the use of Fast Sketch animation for explanation and information purposes over the past two to three years. Some also call it Whiteboard Animation, but we think the name Fast Sketch is better, since it more precisely conveys the dynamic involved – the quick creation of images and animation that is contained in this stylish program. We, too, have been unable to resist playing with this tool, and have really enjoyed making easy and accessible films.
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages.
There are several scenarios that lend themselves well to the use of interactive applications: Read more