Entries by Stefan Wolf

Fast Sketch videos – a new dynamic in animal health marketing

There has been a huge increase in the use of Fast Sketch animation for explanation and information purposes over the past two to three years. Some also call it Whiteboard Animation, but we think the name Fast Sketch is better, since it more precisely conveys the dynamic involved – the quick creation of images and […]

Behind the Scenes at CAST Animal Health

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. We often hear things like: “I imagined this totally differently!” or “I had no idea […]

Analogies – thinking outside the box

Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation.