Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it!
The three rules for when to use 3D computer animation in MoA and MoD videos
When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more
It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more
If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Graphics such as pie charts or bar graphs might have the goal of making information clear at a single glance but they are often very data intensive. Figures and texts repeatedly get in the way of seeing the whole picture. Computer programs that generate these diagrams, such as Excel, are certainly adequate for private and basic scientific purposes but not for material meant to convince investors, patients or doctors of your ideas. Read more
There has been a huge increase in the use of Fast Sketch animation for explanation and information purposes over the past two to three years. Some also call it Whiteboard Animation, but we think the name Fast Sketch is better, since it more precisely conveys the dynamic involved – the quick creation of images and animation that is contained in this stylish program. We, too, have been unable to resist playing with this tool, and have really enjoyed making easy and accessible films.
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages.
There are several scenarios that lend themselves well to the use of interactive applications: Read more
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is to end up in the slow lane of the information highway. Complex investigational compounds in particular, or emerging pipeline products with completely new mechanisms of action, need to be explained as simply as possible. And even tried and tested products have to assert themselves in these times of information overload. So, how do you move your key messages into the fast lane?
Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. We often hear things like: “I imagined this totally differently!” or “I had no idea that was even possible.” For this reason, we would like to use the following video to give everyone who will not be able to visit us in the near future a glimpse into the production of a medical animation. Read more
In our day-to-day work we are often asked “How much does a mode-of-action animation cost?” and “How much do you charge for one minute of animation?” Of course, there is no one answer to these questions. The cost of a project depends on a variety of factors, including:
Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation. Read more