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Less is More – the Key to Success: Interactive Applications vs. Films

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Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages.

There are several scenarios that lend themselves well to the use of interactive applications: Read more

Analogies – thinking outside the box

Analogies – thinking outside the box

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Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation. Read more