Parasiticide for inside and out

An established client contacted us for a new project: a modern, scientific, attention-grabbing video to raise awareness of the unique pharmacokinetic property of their endectocide. It was most important to emphasize that pets regularly using this proactive product are protected from both existing and potential worm infections because of a steady state where the drug’s uptake and elimination remains constant. The target audience of veterinary professionals needed to be shown the benefits of this steady state and to learn how the product and its mode of action is superior to other available endectocides. Ultimately, the goal was to promote a mentality in which achievement of a protective steady state contributes to the choice of product. The video also needed to mesh with the client’s existing promotional material and continue an established style of brand promotion, a visual-heavy project that would “wow” customers.