Unique SRD treatment
A new solution to swine respiratory disease
What did the client need?
To contribute to a running global campaign aimed at veterinarians and farmers, the client needed a dynamic video with a modern feel to introduce a new antibiotic for bacteria associated with respiratory diseases in swine. Because it could also be presented as an iPad learning tool, it was necessary to divide the material into modules so that the animations could later be integrated into an interactive application. The client was able to provide existing brand material and images: the challenge lay in creating a video that would coordinate well with the company’s other marketing materials while still making the unique new solution stand out from older products. The client’s R&D department had also generated some visuals that needed to be integrated. The deadline was simply “ASAP”!
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