Porcine Respiratory Disease
Introduction to PRD as a common cause of pig mortality
What did the client need?
For marketing purposes, the client requested a polished, professional animated video that would inform farmers of the seriousness of PRD as a contributor to animal mortality. The challenge lay in clearly and engagingly presenting the multi-factorial quality of this highly complex disease, with an emphasis on the way the interaction between pathogens magnifies effect and can result in the death of epithelial cells. The audience needed to start with an understanding of PRD’s effect on the pigs’ general anatomical features and the negative consequences of the disease before learning about the advantages and unique mode of action of the product.
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