Protecting Cows from Mastitis
Introducing a new treatment for an old problem
What did the client need?
In preparation for the rollout of a major marketing campaign after the product launch, our client’s lead agency contacted us as an expert vendor for 3D mechanism-of-action animations. They wanted us to produce an animation film about the new product, an artificially produced bovine granulocyte colony-stimulating factor (bG-CSF). The aim was to explain the fact that, despite being artificially produced, their active substance is structurally the same as the naturally occurring G-CSF protein in the cow’s body. Thus, the new product offers a gentle and natural way to support the cow’s immune system during the vulnerable time around calving, when a mastitis infection is most likely. In addition, it was important to explain that a modification called PEGylation had been made to the protein during manufacturing, leading to a longer molecule half-life and better treatment outcome.
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