Mastitis protection for dry cows
Giving cows a chance to recharge their batteries
What did the client need?
The client’s main purpose was convincing farmers that the dry period is as important to a cow’s health– and therefore milk production and profits–as any other phase in the milk cycle. The client’s product, an antibiotic dry cow tube used as mastitis protection, assists the cow’s natural immunity and is thus a necessary part of managing this dry phase; it was vital to emphasize that it has a long duration of action, is broad spectrum to address many intramammary infections, and effectively ensures that no pathogens move forward into the lactation period. The video needed to be accessible and engaging while delivering a great quantity of practical tips and useful scientific explanations. It would be released in conjunction with other materials delivering information on the same theme.
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