Giving newborn calves the protection of antibodies
What did the client need?
In order to educate farmers and professionals, the client requested a short animation in two parts: the first explaining colostrum (what it is and how and when it is consumed) and the second giving extra details on maintaining the high quality of colostrum. We were given a key message around which to base the video, “intake of colostrum is crucial for calf health,” and were asked to relate the best time for colostrum intake, the quantity to be given, and the retention of fresh colostrum’s high quality. The client emphasized that information should be delivered visually as much as possible.
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