Pathogenic E.coli in Pigs
How farmers can protect their piglets during the at-risk period
What did the client need?
The client wanted a film to introduce an antibiotic for effective pathogenic E.coli control in pigs. The product was already established on the European market, and the client now wanted to introduce it in the US. It is noteworthy that this product is part of an all-encompassing business philosophy that provides the pig farmer with building blocks to increase his profitability. As one of these building blocks, this product protects piglets during a susceptible period after weaning and thereby ensures their health and growth into profitable finisher pigs. On the one hand, the film was supposed to target pig producers and should therefore be concise and entertaining. On the other hand, it still needed to be technical and scientific enough so that interested vets would enjoy watching it too.
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