The restrictions on personal visits to veterinarians and producers inevitably result in the need for other communication channels.
Especially in online meetings, sales representatives must be able to convincingly communicate complex issues in a short period of time while still keeping the attention of their customers.
Existing materials are mostly designed for personal visits and are not optimized for engaging online meetings.
We need an engaging slide deck that our representatives can use to have purposeful conversations with our customers in online meetings.
Online meeting systems such as Zoom, Teams, and WebEx offer excellent opportunities to reach and persuade target audiences with well-made slides through the screenshare function. Unlike self-study slide decks, presentation decks contain less on-screen text and the focus of the slides is on clear visual elements. If the slides follow the concept of visual storytelling, representatives can be responsive and quick when explaining study results or can effectively train veterinarians.
PowerPoint is the most effective way to present an engaging scientific story. This is because PowerPoint is a tool that most are familiar with, so there is no technical hurdle.