Entries by Dana Melanie Schramm

Visual Storytelling – The Fast Lane into the Minds of your Target Group

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is to end up in the slow lane of the information highway. Complex investigational compounds in particular, or emerging pipeline products with completely new […]

Behind the Scenes at CAST Animal Health

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. We often hear things like: “I imagined this totally differently!” or “I had no idea […]