There has been a huge increase in the use of Fast Sketch animation for explanation and information purposes over the past two to three years. Some also call it Whiteboard Animation, but we think the name Fast Sketch is better, since it more precisely conveys the dynamic involved – the quick creation of images and […]
About Dana Melanie Schramm
Dana Melanie Schramm, Head of International Marketing and Communications, completed her master’s degree in communication management at the University of Leipzig. She gained marketing experience at CNBC in Paris and worked on numerous research projects, for example for BASF. Dana Melanie Schramm led corporate communications at the startup crowdfunding platform Seedmatch. She uses her expertise in strategic and targeted communications to create campaigns that customers remember. Her belief: “Our biggest challenge is filling the concept of ‘The Power of Visual Storytelling’ with new life and fresh content again and again. To do this, we challenge ourselves every day to stay up-to-date with the latest technological developments and changes in the pharmaceutical industry so that we can offer our clients innovative solutions.”
Entries by Dana Melanie Schramm
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. There are several scenarios that lend themselves well to the use of interactive applications:
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is to end up in the slow lane of the information highway. Complex investigational compounds in particular, or emerging pipeline products with completely new […]
Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. We often hear things like: “I imagined this totally differently!” or “I had no idea […]
Product managers in animal health marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Cleverly chosen analogies can remedy the situation.